10/29/2022 0 Comments Natus vincere sweatshirtNot necessarily a bad thing, but it’s not exactly intuitive that a paintball retailer would also offer eSports Team merchandise.ĭigital Chaos, a relatively new organization created by popular Dota 2 caster SUNSFAN and streamer Sajedene, had an online shop pretty much ready to go from Day 1. Smart, right? However in the case of Team Secret, their merchandise is produced by HK Army, who is a retailer of paintball supplies. When Team Secret finally got merchandise up for sale (which was several months after the team’s inception if I remember correctly), they promoted it on social media. They’ve fixed the shipping calculator as well, but we’ll get into that in a minute. The larger variety at different prices opens up the merchandise to a larger audience as well as creates the potential for repeat customers. Since then, the shop has expanded to offer posters, lanyards, stickers, mousepads, and more. The shipping cost was inexplicably $10 for domestic first class mail. When I was first looking for c9 merchandise in 2014, they had a couple of shirts and a sweatshirt available. A good example of this is how Cloud9’s store has evolved. Both are relatively easy to obtain and will appeal to fans with shallower pockets. Offer some lower-pricepoint branded items, like basic t shirts or stickers. A $60 jersey is a luxury that most potential customers in the target audience are going to have to plan and/or save up for. A $60 jersey is not appealing to 95% of the people. I’ve used this phrase before, but generally you want to appeal to 95% of the people 95% of the time to do well in business. What do we want? First off, let’s talk about affordability. HK army also offered Holiday Editions, which I found… confusing, to say the least. Rosters change several times a year leaving fans stuck with expensive merchandise that isn’t totally relevant. Player-branded jerseys at that price point are ridiculous, frankly. I remember a Reddit thread last year where the OP was pretty pissed because he dropped a huge chunk of change on an Arteezy jersey right before Artour went back to EG (dude I hope you kept it). I looked wistfully at the ladies’ Pieliedie jersey for a few minutes before remembering that I didn’t have $60 to spend on a frivolous purchase. A welcome expansion (although they’re gone now), but not exactly appealing to the masses. What’s wrong with this picture?Ī few months ago, the Team Secret Shop had a few more offerings in it – women’s cut jerseys for the same price. Team Secret, an organization sporting one of the most popular Dota 2 teams in history, has a small online storefront that sells only jerseys for $60 each. Earlier today, I was poking around online looking for some Team Secret merchandise, as my Cloud9 shirt is no longer relevant. They’re sold at the supermarket, they’re sold at the hardware store, and I can buy thousands of products with the logo on it from the internet. Everywhere I go, I’m bombarded by neon green and navy blue Seahawks products. I recently moved from the East Coast to Western Washington.
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